SOME OF THE BEST IDEAS START ON THE SIDE

 
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MARS NEEDS WOMEN

Mars Needs Women is the brainchild of Charlotte Bax - a clothing brand where a % of the profits go to support STEM charities. We talked about how to build a strong brand, and how printing 25 sweatshirts led to a visit to NASA and celebrity fans like Karlie Kloss and Yara Shahidi.

 
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EXPONENTIAL VIEW

I talked with the extraordinary Azeem Azhar about his side project, a newsletter with 43,000+ readers, and how his career has always been driven by curiosity. From the BBC, Reuters, The Economist to venture capital funds, Azeem has always been driven to learn new things.

 
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HATEBOARDS

I met with Dal & Ben, both creatives in top London advertising agencies. Ben has awards from both Creative Circle and D&AD and Dal has just finished a Ted talk on a campaign that reached ½ billion people. 

They also both love side projects. Together they formed Hateboards, an art project turned skateboard company, sold in 15 shops across the UK.

 
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FULFILLED

I met with Elizabeth Vince, the founder of Fulfilled: a skincare and haircare brand that is vegan, refillable & designed to reduce single-use plastic. She also works at Google.

 
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EXPEDITION MEDICINE

I met with Nathan: an expedition doctor, (the only doctor on adventure expeditions), photographer and A&E fellow at Kings Hospital.

We talk about how side projects help him make better life decisions, reduce burnout, improve his mental well-being and ultimately make him a much better doctor.

 
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THE SPEED PROJECT

I met with Nils Arend. Nils runs a creative production house in LA. He is also creator of the craziest running race in history: The Speed Project.

The Speed Project is a 550km race from LA to Las Vegas. It has been going for 5 years, amassing a following of 22k+ people. It's still unofficial, there's still no website, and there’s still no rules.

 
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SIRSU GOODS

I met with Ameer. Ameer Carter is a designer. He does so many side projects, he makes them look easy.

In this interview, he tells me why you should choose a side project over a side hustle, how to find your strengths, how to find the time and why talking to others about your project matters.