SOME OF THE BEST IDEAS START ON THE SIDE

 
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REVOLT

Alex Lewis’ story of building Revolt (a brand consultancy focused on social purpose) is not your typical side project story. He didn’t build the agency whilst working full time. But it is a story of going against the grain, listening to your gut and trusting your observations.

He’s also written two screenplays and a book, so he knows a little about finding time out of hours. We discuss why purpose need to be at the core of modern brands, why individual passions shouldn’t be feared, and the joy of screenwriting.

 
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MYTH ATLAS

Thiago is one of creative advertising’s success stories. He rose to creative partner in agencies like AMV BBDO and Droga5, and worked on multinational clients, winning multiple awards.

Yet throughout Thiago's rise, he has always managed to make time for his own creations: writing and illustrating on the side. Myth Atlas is Thiago de Moraes’ latest published children’s book. We talked about how to work, creativity and why having a job is like having a child.

 
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MARS NEEDS WOMEN

Mars Needs Women is the brainchild of Charlotte Bax - a clothing brand where a % of the profits go to support STEM charities. We talked about how to build a strong brand, and how printing 25 sweatshirts led to a visit to NASA and celebrity fans like Karlie Kloss and Yara Shahidi.

 
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EXPONENTIAL VIEW

We talked with the extraordinary Azeem Azhar about his side project, a newsletter with 43,000+ readers. From the BBC, Reuters, The Economist to venture capital funds, we discuss the paradoxes of careers and Azeem’s drive to learn new things.

 
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HATEBOARDS

We met with Dal & Ben, both creatives in top London advertising agencies. Ben has awards from both Creative Circle and D&AD, and Dal has just finished a Ted talk on a campaign that reached ½ billion people. 

They also both love side projects. Together they formed Hateboards, an art project turned skateboard company, sold in 15 shops across the UK.

 
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FULFILLED

We met with Elizabeth Vince, the founder of Fulfilled: a skincare and haircare brand that is vegan, refillable & designed to reduce single-use plastic. She also works at Google.

 
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EXPEDITION MEDICINE

We met with Nathan: an expedition doctor, (the only doctor on adventure expeditions), photographer and A&E fellow at Kings Hospital.

We talk about how side projects help him make better life decisions, reduce burnout, improve his mental well-being and ultimately make him a much better doctor.

 
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THE SPEED PROJECT

We met with Nils Arend. Nils runs a creative production house in LA. He is also creator of the craziest running race in history: The Speed Project.

The Speed Project is a 550km race from LA to Las Vegas. It has been going for 5 years, amassing a following of 22k+ people. It's still unofficial, there's still no website, and there’s still no rules.

 
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SIRSU GOODS

We met with Ameer Carter, a designer with so many side projects, he makes them look easy.

In this interview, he tells us why you should choose a side project over a side hustle, how to find your strengths, how to find the time and why talking to others about your project matters.